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Seven Touches – A Basic Marketing Principle in Action
It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as...
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Busting Email Marketing Myths
There is no doubt that, as a business person, you have been using some sort of Email marketing campaign. Interestingly, there are many myths that surround Email marketing campaigns and it is a good...
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The Reemergence of QR Codes
This entry is part 5 of 5 in the series QR Marketing QR codes (quick response codes) were very popular not too long ago and they have come back recently and are very popular again. QR codes are a...
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Getting More Clients With Google Local
Google Local is an awesome tool for searching on a local level. It is good for many people in business, including brick-and-mortar as well as online business owners and bloggers alike. It is well worth...
View ArticleWhy You Should Market Your Business Online
This entry is part 1 of 6 in the series Marketing Your Business Online If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just...
View ArticleWill Online Marketing Work for Your Business?
This entry is part 2 of 6 in the series Marketing Your Business Online This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the...
View ArticleHow to Start Marketing Your Business Online
This entry is part 3 of 6 in the series Marketing Your Business Online While, in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely...
View ArticleGauging Results of Your Online Marketing Efforts
This entry is part 3 of 6 in the series Marketing Your Business Online Starting an online marketing campaign is only the first step in the process. It is a great idea to start an online marketing...
View ArticleBoosting Your Online Word-of-Mouth Marketing
This entry is part 5 of 6 in the series Marketing Your Business Online Online marketing presents you with a unique opportunity to create a bigger buzz than you can do with traditional marketing. This...
View ArticleWho Is Your Audience?
This entry is part 6 of 6 in the series Marketing Your Business Online Understanding the type of people who visit your online presence sites is very important because you can use that information to...
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